In today’s world, a well-designed and structured website can elevate your venture to a successful business model. Although it has become extremely easy to design and create a website, even without any experience, there are some complications that you have to master before delving into website development.
In today’s blog post, we have given you 15 creatively designed websites that will surely inspire you. We have also described fundamental design elements and website builders to help you through the process. Moreover, we have also included some useful tips that you can follow to create a high-performance website for your small business.
URL: https://supima.com/
Supima is a fashion and apparel business that produces fine products using high-end, American-grown cotton.
Using pastel colors and cleverly utilizing negative space, Supima has created a minimalistic website that soothes the eyes and grabs the attention of every user. Once you enter the website, you are compelled to scroll down and explore it further.
It has a highly user-friendly layout that features well-designed CTAs, high-quality images, and simplified navigation.
Mbau Island is a luxury resort located in Fiji. Its website has been awarded the Best CSS Design of the Month award.
The website offers an immersive experience using different videos and images that immediately work their magic in mesmerizing the visitors. They have designed a simple website that provides a seamless experience to every visitor, allowing them to navigate through the website easily.
A distinguishing feature of their website is that despite using several high-definition videos, their website sustains its performance on both mobile devices and computers.
URL: https://www.darc-room.com/
Darc Room is a portfolio website of an amateur photographer, Darko “Darc” Pasalic.
The unusual homepage design and navigation demonstrate the photographer’s creativity and out-of-the-box thinking. On the homepage, you can experience the spinning catalog that you can choose from to see a specific category of photographs.
The website also allows you to toggle between dark and light modes easily, making the user experience smooth and pleasant.
URL: https://www.puffinpackaging.co.uk/
Puffin Packaging is a renowned company that produces eco-friendly and bio-degradable packaging boxes for businesses. Its website is a complete package that features a catchy logo and slogan, precise and well-written content, and a light and soothing theme.
They have made good use of their logo, which is repeatedly seen throughout the website, including images, header, and the favicon. They have designed an elaborate header that makes navigation extremely easy. To demonstrate the effectiveness of their products, they have added pictures of pets in their testimonial sections, which is a highly unconventional approach.
URL:https://www.criticaldanger.com/
Critical Danger is a non-profit website that sheds light on endangered animals on the planet.
With their next-level fluid animations and bold texts, their website’s homepage spares no effort in transmitting their organization’s message to every user. They have used motion graphics and easy-to-read content that gives everyone an immersive experience. Their choice of font color has a psychological effect on the reader that embeds their message into their brains.
Their website is a full package that will overwhelm every user and make them an animal enthusiast in a single visit.
URL: https://www.adamsandbutler.com/
Adams and Butler is a luxury travel agency in Ireland that offers premium tours around the world. It is considered among the top travel companies in the country.
Its website is a combination of captivating images and videos, clear navigation, and well-written content that gives away a sense of luxury experience. They have opted for a simple website blended with mesmerizing videos that urge you to travel. Their header includes all the information that a user can require, making navigation extremely easy.
Its homepage includes multiple travel destinations that they are offering, along with a testimonial section to demonstrate their credibility.
URL: https://www.cateringbymichaels.com/
Catering by Michaels is based in Chicago and is known for its mouthwatering menu, fresh ingredients, and premium settings.
Their website uses a simplistic yet stylish design combined with high-quality images that will surely bring up your appetite. Their website follows a simple layout that makes the navigation extremely easy, allowing the users to get their required information within 2-3 clicks.
Their website includes testimonials from their past customers that show their professionalism. They have also provided social media buttons in the footer.
Piboco is an application website designed to promote reading in children. Its homepage features an interactive design that includes a beautiful color palette and bold text on top of geometric shapes. Its attractive design and precise call to action deliver the message as soon as the users enter the website and compel them to download the app.
Its well-structured header makes navigation extremely easy and effortless. It also offers multiple languages and has a highly responsive and interactive mobile website as well.
Pacha Soap Co. is a soap manufacturing company that manufactures soap, bath salts, bath bombs, and scented candles.
When you open their website, their welcoming image immediately makes you smell the soap. They have used high-quality images blended with creative photography that makes their website highly attractive and engaging to their customers.
Their homepage includes everything, from information on their products to CTAs and catalogs. They have optimized their conversion process, which allows customers to make purchases with a few simple clicks.
URL: https://www.izzywheels.com/
Izzy Wheels is an inspiring small business that is run by two Irish sisters. They design and manufacture custom stickers for wheelchairs.
Coming to their website, they have opted for bold colors that perfectly match their product. Using creative photography and to-the-point website content, they have designed their homepage to be self-explanatory.
Their website uses a comprehensive header that leads the customers to their required information within 2 clicks. Their website has a simple checkout process that will take less than a minute to place your order on their website.
Magic Spoon is a small business that produces gran-free cereal. Their cereals are known for their high protein and fiber and low sugar content.
Entering their website, you immediately recognize that their website is designed to target kids. They have creatively used attractive colors, animations, and fonts that are deemed attractive to kids. Their packaging also demonstrates that the kids are their main audience.
They have designed their website on Shopify, which offers a quick setup at highly reasonable prices.
URL: https://livso.com/
LivSo is a small business website that offers hair and skin care products at competitive prices. Their website also uses a minimalistic design with a clever selection of color combinations and text.
Featuring a captivating banner and a simple-to-navigate homepage, the website allows users to access their required information within seconds. Their elegant design compels you to scroll down and check out their whole website and explore their products.
URL: https://www.altrocksurfaces.com/
Altrock is a marble-type surface material that is manufactured using byproducts and salvaged rocks, making it an eco-friendly material.
Its website uses a simple design with creatively added pictures in its hero section and throughout the website. Its homepage is a thorough portfolio of products that provides detailed information and answers every visitor’s question.
Its header allows visitors to access any required information with a single click, making the navigation highly clear and simple.
URL: https://www.upstatelaundromat.com/
Upstate Laundromat has a single-page website designed using neutral colors and a floating header. Their well-designed website includes all the information that is required to distinguish them from the competition and lure customers in. Their header contains clickable links that can let you jump to the specific information that you need.
Their homepage also includes testimonials from their customers and an interactive FAQ section that answers most asked questions from the customers.
URL: https://www.qualified.com/
Qualified is a pipeline generation platform that uses AI to help businesses grow their inbound leads. They have an attractive color palette on their website with a simplified navigation design that helps them engage their customers and turn them into sales.
Their homepage contains a sea of information that comprehensively explains their product and answers every question of the visitors. They have opted for a floating navigation bar and have included high-quality images and videos as well.
Designing a good website requires a balanced combination of different factors, not unlike a perfect recipe for your favorite dish. Some of the key elements of a good small business website are as follows:
The website’s navigation has a significant effect on user behavior. Complex navigation will frustrate the users, making them leave the website and never return. On the contrary, a well-structured website with user-friendly navigation will improve user engagement and brand reputation, resulting in an increase in the conversion rate.
Arguably, the most important element, user experience, owns the make-or-break capabilities for every small business website. A good user experience can result in up to 25% increase in the profit and a 5% increase in customer retention. It can also induce a lasting first impression on the visitor and improve brand loyalty.
Visual design has a major effect on the website’s credibility and impression. It affects the conversion rate and improves brand recognition by having a lasting effect on visitors. The visual design includes colorful designs, images, and videos.
Website content includes valuable information about the products and services that your business provides, making it an essential element of any business website. Engaging content will make the visitors make frequent visits, stay longer on the website, and make purchases.
There are a few things that can help you increase your website’s authority and search engine rankings. These include the following:
Since the advent of smartphones, more and more people are using their phones or tablets to browse the internet. That is why search engines include a mobile responsive design for ranking factors. Make sure you design an interactive and engaging architecture and visual design for mobile phones to attract more potential customers.
Ranking your website in a tough competition can be hard. Search engine optimization will help you improve your website on technical grounds and leverage the algorithms of the search engine to index and rank your website and improve its visibility on the SERPs.
Optimize your website’s content and visual elements to smoothen all the stages of the funnel. This will significantly improve your conversion rate by turning more visitors into your loyal customers. You can add good call-to-action and streamline the checkout process to optimize conversion.
Website building tools, or website builders, have made it extremely simple and easy to design and build the website of your business. With diverse tools, pre-designed templates, and simplified processes, you can design your website within a few minutes, even if you don’t have any experience in coding.
Here are a few website builders that you can use to create your own small business website:
Wix is an all-in-one website builder that offers powerful tools and user-friendly processes to create a website. It will also help you optimize your website for search engines through its effective SEO capabilities. It offers flexible design options, making it ideal for small business websites.
Ideal for design-focused businesses, Squarespace offers beautiful, professionally designed templates that are perfect for photographers, artists, or anyone whose business relies heavily on visuals. It’s also known for its strong e-commerce capabilities.
Best for beginners, GoDaddy provides an easy-to-use website builder with tools for domains, hosting, and even email. It’s perfect for those who want to quickly get online without much technical know-how.
Ideal for those looking to grow an online store, Shopify specializes in e-commerce. It offers powerful tools for selling products, managing inventory, and scaling your business, making it a go-to platform for serious online entrepreneurs.
Best for AI enthusiasts, Hostinger has made waves by integrating AI tools into their hosting plans. It’s known for its affordability and performance, with a focus on offering advanced solutions, including AI-driven site builders, to help users optimize their sites.
Even though today’s technology has simplified it significantly, creating a website for your small business can become challenging in so many ways. Here are some useful tips that will help you along the way in making good decisions:
If you are going to create your website yourself, you must choose a platform that supports your level of expertise. There are several website builders that offer different features and tools to facilitate inexperienced users.
The content on your website must be unique, engaging, and informative. It should resonate with the requirements of your target audience and also be helpful in SEO. It can include a homepage, landing pages, blog posts, FAQs and product descriptions.
Call to action allows the website visitors to communicate with you and make purchases. This means that including a good and clear CTA throughout your website will be a wise decision.
Make sure your website is properly structured so that users can find what they are looking for easily. Keeping the navigation smooth and streamlined will improve client engagement and reduce the bounce rate significantly.
If you are running social media accounts for your business, add social buttons on your website to improve communication with your customers. This will also help you share your brand message and product updates easily.
Website security is a crucial element that gives users a sense of safety against data theft and misuse. You can include HTTPS, TLS/SSL certification, and other security measures to secure your website.
A website is a vital part of any business, especially in today’s tech-driven era, where every business has shifted to the internet. It requires a significant amount of creativity and skills to create a stunning website that engages customers and converts them successfully. If you are thinking of creating a website for your small business, you can partner up with Brandix Soft. We are an experienced company with a dedicated team of website developers.
